In episode #16 of Founder Real Talk, my GGV colleague Robin Li and I interview Michelle Cordeiro Grant, the founder and CEO of Lively. Lively has grown from a woman’s brand of bras and underwear, to include a broader array of products including swimwear, active wear and fragrances. Robin and I explore with Michelle how she’s built Lively as a digital, direct-to-consumer brand, using Instagram to harness an engaged and growing group of brand ambassadors. We also delve into Michelle’s strategy of building her team, the company’s culture and moving from pure online, to including offline experiences. Michelle is a remarkable entrepreneur and the story of Lively is fascinating – lots to learn from this episode!