In episode #12 of Founder Real Talk, I’m joined by Nick Mehta, CEO of Gainsight, as our guest. We cover a broad array of topics including category creation, how user conferences can help build community early in a company’s life, the benefits of defining personas to manage sales cycles and product management decisions, Gainsight’s human first/ human centric company culture that incorporates company values such as child-like joy, and trying to balance the benefits of scale from technology with the intimacy of your favorite local restaurant when managing your customers. Per Nick, while most believe “its not personal, its business,” the way Nick runs Gainsight, its actually not business, its personal. This is a terrific episode and I can’t wait for your feedback!