On Founder Real Talk episode #24, I talk with Rich Waldron, Co-founder and CEO of Tray.io. Tray is leading the next generation of workflow and integration technology, allowing automation of business processes without IT. I was lucky enough to lead Tray’s Series A – the company has been on a rocket ship ever since! In this episode, Rich shares how he went from a side hustle selling Wellington boots in London to bootstrapping the company to building a high growth startup across continents. Rich and his co-founders, Ali and Dom, were longtime friends and share a common goal to create a company with true brand value. If you’re looking for actionable advice on how to build a company for rapid growth, this episode is for you!